Every once in a while we find ourselves buried in “stuff.”
“Stuff,” loosely defined, consists of items sent to us that we continually set aside, honestly believing we’ll get to them “next week.” Well, “next week” never seems to arrive and the “stuff” is constantly shoved aside allowing us to write about more important things such as toe fungus or animal crackers.
Today, we remedy that problem.
The Real Market for VR/AR … Right Now
“If you are not listening carefully, you will miss things. Important things. I will not pause, I will not repeat myself, and you will not interrupt me.” – Alan Turing, “The Imitation Game ,” Black Bear Pictures, 2014
2015 was the year virtual reality (VR) finally shed its niche status.
2016 was the year that VR made inroads into mainstream life.
2017 was the year VR and AR (augmented reality) finally joined forces.
2018 is the year VR/AR/MR (mixed reality) is ready for the masses.
By 2022, the VR/AR/MR industry should surpass $200B.
It’s Possible We’re Getting Too Many Great Entertainment Options
“Don't make a bit of sense to me. If that's what being crazy is, then I'm senseless, out of it, gone-down-the-road, wacko. But no more, no less, that's it.” – McMurphy, “One Flew Over the Cuckoo’s Nest,” Fantasy Films, 1975
Despite what young folks on YouTube, Instagram and Facebook Watch think, the M&E industry isn’t a fun, fantastically profitable business.
“It’s simply a business,” Aaron Semmel, EP (executive producer) and CEO ofBoomBoomBooya , stated, “and right now it’s going through a huge reinvention phase.
“Stuff that worked 5-10 years ago falls short, no matter how much money is thrown at it,” henoted. “The content creation industry is becoming a coopetition (cooperative competition) marketplace. Studios, production houses, filmmakers are cooperating with each other and carriers as well as competing with their own channels.”
Filmmakers Like to Know Where Their Content Sleeps at Night
“Some men are born great, others have greatness thrust upon them.” – Teddy Roosevelt, “Night at the Museum,” 20th Century Fox, 2006
Adobe’s Shantanu Narayen recently said his firm’s goal is to be the only company that has the end-to-end solution for filmmakers and digital creators.
Heck, the way the FAANG (Facebook, Amazon, Apple, Netflix, Google) and BAT (Baidu, Alibaba, Tencent) as well as AT&T, Verizon, Comcast, Disney, Sky, Rogers and a ton of other firms are throwing big budgets at film and TV creators; it seems like a story without end.