It was deja-vu all over again when the folks at Vaio asked us to take a look at the new incarnation of the VAIO S ($1,199 – $2,199), The last time we put this notebook computer through its paces was in November 2016. To sum it up: they’ve come a long way, baby.
Autonomous Transportation Has Too Much Going For It
“She called me when she got back here. She could hear the engine coming down the street.” – Wade Parent, “The Car,” Universal Pictures, 1977
The era of the importance of the personal vehicle – car and truck – is coming to an end, so it’s time for people to get over it and get on with it.
Karl Benz started the now huge automotive industry back in 1885 when he built his first car in Mannheim, Germany.
Basically, it hasn’t changed much in 130+ years … a symbol of personal affluence, individual expression, and freedom with a trusty conveyance that’s always there, always ready when the owner wants.
Marketing to Gen Z Requires Ultra-Personal Approach
“It doesn't make sense to leave home to look for home, to give up a life to find a new life, to say goodbye to friends you love just to find new friends.” – Laurie Henderson, “American Graffiti,” Universal Pictures, 1973
Businesses try every trick in the book (and some that aren’t in the book) to convince millennials to buy stuff.
They’re a logical prospect because, well, just because.