“We all make mistakes, but it won't happen again.” – Lincoln Hawk, “Over the Top ,” Cannon Group, 1987
Exhibitors and attendees strolled into the IBC convention centre this year, flexing their muscles like you’ve never seen in past shows.
They spoke, listened, and pitched with unflinching bravado on how they were going to triumph in the upcoming battle for eyeballs but …
Yes, there’s always a but at trade events; and with content coming from everywhere and trying to go somewhere to be seen by someone, there was a faint quiver in the voices of the 55,000 plus folks in Amsterdam.
Being a one-man reviewing machine and a septuagenarian geek has its limitations, but also allows me to amass large piles of "stuff." These piles eventually become hills and then mountains of routers, speakers, headphones, computers, printers, cameras etc. that I often stare at and then quietly back out of the office to read a good book or watch a movie.
Eventually I have to give in and pull a few completely unrelated items from the piles and string words together convincing you, dear reader, that I know what I'm talking about.
This is one of those times!
“ They're coming to get you, Barbara, there's one of them now!” – Johnny, “Night of the Living Dead, ” Image Ten, 1968
Big shows -- IBC and NAB (National Association of Broadcasters) remind me what the M&E industry was like back in the day when big iron and big studios reigned supreme over what was produced, what we went to see.
Of course, TV came along and that was supposed to kill the industry.
It turned out it helped the studios because TV delivered more screens that needed to be filled.
“To do something, anything, is hard. It's much easier to blame your father, your mother, the environment, the government, the lack of money; but even if you find a place to assign the blame, it doesn't make the problems go away.” – Pierre Dulaine, “Take the Lead ,” New Line Cinema, 2006
For all of our new tools, all of the rich data, the growing sophistication of our technology, all of our talking about the importance of the customer being in charge of the relationship, the thing we have achieved is to completely obfuscate what business is doing today.
We have laid out a beautiful storyline that no one (consumer or marketer) will disagree with -- relationship commerce creates valuable interactions and deep relationships with shoppers over time.