It’s Possible We’re Getting Too Many Great Entertainment Options
“Don't make a bit of sense to me. If that's what being crazy is, then I'm senseless, out of it, gone-down-the-road, wacko. But no more, no less, that's it.” – McMurphy, “One Flew Over the Cuckoo’s Nest,” Fantasy Films, 1975
Despite what young folks on YouTube, Instagram and Facebook Watch think, the M&E industry isn’t a fun, fantastically profitable business.
“It’s simply a business,” Aaron Semmel, EP (executive producer) and CEO ofBoomBoomBooya , stated, “and right now it’s going through a huge reinvention phase.
“Stuff that worked 5-10 years ago falls short, no matter how much money is thrown at it,” henoted. “The content creation industry is becoming a coopetition (cooperative competition) marketplace. Studios, production houses, filmmakers are cooperating with each other and carriers as well as competing with their own channels.”
Filmmakers Like to Know Where Their Content Sleeps at Night
“Some men are born great, others have greatness thrust upon them.” – Teddy Roosevelt, “Night at the Museum,” 20th Century Fox, 2006
Adobe’s Shantanu Narayen recently said his firm’s goal is to be the only company that has the end-to-end solution for filmmakers and digital creators.
Heck, the way the FAANG (Facebook, Amazon, Apple, Netflix, Google) and BAT (Baidu, Alibaba, Tencent) as well as AT&T, Verizon, Comcast, Disney, Sky, Rogers and a ton of other firms are throwing big budgets at film and TV creators; it seems like a story without end.
Great Video Content Needs to be Easy to Find, Easy to View
“You have to make the right choice. As long as you don't choose, everything remains possible.” – Nemo age 9, “Mr. Nobody,” Pan Europeenne, 2009
We’re starting to think that Netflix looked back into advertising history in its effort to grow and borrowed/modified Lay’s Potato Chips slogan, “Bet you can’t eat just one!”
That’s why they changed their UI (user interface) to make it easier for folks to binge on content rather than chips – or maybe. a good chance you’ll binge the two together.
Not to get all shrinkish on you, but it’s all part of hedonic adaptation people follow in their never-ending search for happiness or at least a break from the seeming monotony/chaos of the world around us.
Social Media Video Vying for Streaming Viewing Time
“Use extreme caution Rangers, you are dealing with an evil here that is beyond all imagination.” – “Mighty Morphin Power Rangers: The Movie,” 20th Century Fox, 1995
About the only thing that Netflix, Amazon, Tencent, YouTube and Facebook Watch have in common is that they all deliver video content.
For the longest time, the Hollywood crowd acknowledged Netflix and Amazon because they were big buyers of rich, professional content.
YouTube and Facebook Watch were just places where kids and wannabes posted their content that ranged from dumb to thought-provoking, stupid to brilliant, absurd to OMG, vulgar to eloquent, distasteful to classy and even stand-outs of really creative stuff.