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Tech trade show disappointsC3 fails to attract exhibitors, attendeesBy MIKE BERMAN I should have known better! All the bad omens were there warning me not to go to another trade show: It rained. The train was late. And the woman at the donut shop forgot to put sugar in my coffee. But did I heed the signs? Of course not! Instead, the dutiful technogeek living inside me urged me to go on, to continue my quest for a return to the days of yore when my mouth would water at the sight of another computer trade show at the Jacob Javits Center in Manhattan. I had high hopes for C3Expo, which is a new show built upon the carcasses of CeBit America and TechXNY. Unfortunately, those hopes were dashed, kicked and stomped upon when I saw what awaited me on the show floor --- there was virtually no one there! The booths took up less than a tenth of the available exhibition space and, as has been the case the past two years at the shows C3 replaced, the only crowd I had to battle was the line waiting to get into the men's room. Even the satellite shows such as Showstoppers and Pepcom's Digital Experience failed to attract the number of exhibitors or the members of the media they normally draw to their events. But even in this stocking filled with coal, there were a few gems:
Will I go again next year? You bet. After all, without Don Quixote, would there be windmills?
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