Struggling for Ways to Monitize, Find New Opportunities 
Heyday it Ain’t – Families no longer huddle around the TV set to watch their content. There are too many options available and it’s a challenge to networks, service providers and people wanting to sell/rent their content. Hundreds of channels are being replaced by the Channel of You. NAB was chaotic, to say the least, with everyone trying to figure out how they were going to make a buck and keep someone else from taking their buck. Even Gary Shapiro, chief cheerleader for the CEA, got into the act by saying he really liked the NAB emphasis on 4K Ultra HD. He should because globally, TV sales are down and he has to figure that sharper, higher-quality content might encourage folks to replace their pretty new sets with a couple of newer sets.
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